S1 E8 | All Things Measurement and Attribution

An episode of the How Agencies Thrive podcast, hosted by StackAdapt, titled "S1 E8 | All Things Measurement and Attribution" was published on July 8, 2020 and runs 39 minutes.

July 8, 2020 ·39m · How Agencies Thrive

0:00 / 0:00

Episode Description

In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc.

We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising.

Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also measure ad performance and purchases down to an extremely granular level.

In this segment of the show, you will also learn about the latest Comscore solution which allows media buyers to track data and user behavior without the use of cookies.

Next, we talk about the impact of COVID on CTV consumption and advertising strategy as a whole. Sure. Restrictions on activity have resulted in a major shift from linear TV to CTV. But, as economic activity picks up again, will we see the CTV industry give up these gains? Or will COVID change user behavior and patterns for good?

We discuss the pros and cons of both linear TV and CTV advertising in this segment of the show. While contextual advertising might result in better conversions on CTV, linear TV still accounts for 75% of total consumption. So, as a media buyer, what is your best strategy going forward?

Rachel also talks about the impact of COVID on CPG, auto, and retail. You will learn how these different industries are adopting varying advertising strategies after the pandemic.

Other topics discussed in today’s show include the use of first-party data and third-party data, measuring KPI’s and ROI, the importance of cross-platform measurement, and much, much more..

We hope you enjoy this show.

What You Will Learn In This Show

Impact of COVID-19 on Linear TV and Connected TV advertising
Importance of cross-platform measurement in advertising
Different products for measuring ad performance to a really granular level

And much, much more...

Resources

©StackAdapt Inc.2022

Share this episode

Similar Episodes

S03 EP 6: Inspiring Greatness in Technology and Operations

Dec 16, 2022 ·24m

S03 EP5: Elevating Your Cybersecurity Knowledge

Nov 30, 2022 ·21m

S03 EP4: Leveraging One System to Manage Your Agency's Needs

Nov 17, 2022 ·26m

S03 EP3: Nurturing Mental and Emotional Wellbeing

Sep 21, 2022 ·34m

S03 EP2: Approaching Workplace Wellness

Sep 14, 2022 ·31m

S03 EP1: Managing a Multi-Generational Workplace

Sep 8, 2022 ·22m

Similar Podcasts

Capacity Building Center for States Capacity Building Center for States The Capacity Building Center for States supports public child welfare agencies in pursuing change and innovation and strengthening child welfare practice. The Center’s podcasts explore perspectives, strategies, and stories from the field about how agencies and their partners are striving to meet the needs of children, youth, and families in their communities. The Center is committed to helping states and territories keep families healthy, strong, and together so that children can thrive. Secrets of the Shark Blake Basuel Online Entrepreneur Blake Basuel a.k.a. 'The MarketShark' interviews and discusses how to achieve extreme levels of success with the top Agency Owners, Digital Marketers, and Online Businesses Owners. Secrets of the Shark is a Business and Entrepreneurship podcast for Agencies by Agencies that features exclusive interviews with the top Influencers, sharing valuable insight that focuses on helping people thrive online. Digital Audio Advertising: State of the Nation IAB Australia On the 8th February the IAB and some of the key players in Australian Digital Audio gathered at PwC Sydney for a presentation and discussions around the results of the IAB "Audio Advertising: State of the Nation" trade survey.The survey, supported and produced by ARN, Eardrum, Nova Entertainment, Pandora, SCA and Spotify, in conjunction with Hoop Group, reviews how agencies and marketers currently are using different forms of audio advertising including broadcast radio, DAB+, streaming digital audio and podcasts and delves into their plans for 2017.In addition to discussions around the survey findings, we also had a key presentation on creative opportunities for brands within Digital Audio space presented by Eardrum, followed by a panel session on the opportunities and challenges for the digital audio advertising sector in 2017. The panel included: - Chris Freel, Commercial Director ANZ, Pandora - Steve Brown, Head of Digital Sales, SCA Wild Utah Division of Wildlife Resources Have you ever wondered how wildlife agencies catch and track ducks and geese? Are you curious about what happens inside a fish hatchery? "Wild," a new podcast produced by the Utah Division of Wildlife Resources, will answer these questions and provide insight into the work that Utah does to protect its wildlife.A new episode will be launched the third Tuesday of each month and will feature an inside look at different projects and jobs within Utah's wildlife agency.

URL copied to clipboard!