S14 E10: The BFCM Tactics That Actually Worked

BFCM isn’t a weekend anymore, it’s an algorithm.  And the brands winning big aren’t the ones shouting the loudest. They’re the ones sequencing offers, stacking attention, and exploiting the channels nobody else is even looking at. Growth consultant and fractional CMO Simon Wool joins Nik to break down what really happened during Black Friday and Cyber Monday and why the biggest winners were the ones spending smart, not spending more. Simon shares real data from brands doing $10M–$20M+ and explains: -Why early November sales spike, then completely flatline until the 20th -The offer strategy that tripled Black Friday revenue for multiple brands -How to structure email + SMS (and why most brands STILL under-send) If you're scaling, testing new channels, or want a clearer path to profitable BFCM growth, this episode is for you. What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: -Copy, products, and offers that adapt to your shopper’s behavior in real time. -Emails sent at the exact moment that shopper is most likely to buy. -11+ abandonment flows live in minutes. Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma