S15 E3: How to Actually Think about Branding

Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work. Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundational brand work almost always leads to expensive mistakes later. And, what’s the difference between brand positioning and product positioning? There’s a lot to think about.  If you’re building a brand from scratch (or trying to fix one that’s lost its way) this episode will help you find and build something people actually want to buy into. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠advertising.roku.com/limitedsupply⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma