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S2 E28 - Shifting Budget from Demand Capture to Demand Creation

EPISODE · Aug 16, 2022 · 27 MIN

S2 E28 - Shifting Budget from Demand Capture to Demand Creation

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Over the past few years, B2B SaaS marketing teams have embraced the fact that they need to invest more in demand creation functions. In order to do that, budget has to be taken from current demand capture spend. The question is, what deserves to stay and what should be reallocated to demand creation? In this episode, Tory Kindlick talks with Sam Kuehle about the formula he has used to determine just that: what demand capture budget should stay and what should go. Download the template from this episode here.

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S2 E28 - Shifting Budget from Demand Capture to Demand Creation

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