S2 Episode 1 -Why Is No One Watching Your Esports Broadcast?

Despite the flashy numbers bandied about in PowerPoints selling esports, many broadcasts and esports-focused content are just not seeing the eyeballs expected. But why?  Sam deep dives into esports content and some of the fibs being told by esports experts. Esports Hall of Fame inductee and an icon in the global space, Richard Lewis, join in on the discussion to add his own insight.  Focal points include: Esports content, creating value, measuring successfully, and reaching the casual gamer.