S5 E8: When Images Don’t Reflect Patients

An episode of the Code Clarity podcast, hosted by Code Clarity, titled "S5 E8: When Images Don’t Reflect Patients" was published on November 27, 2025 and runs 3 minutes.

November 27, 2025 ·3m · Code Clarity

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Summary

Two recent PMCPA cases (0273 & 3882) highlight a surprisingly simple point: using images that don’t reflect real patients doesn’t automatically mean a breach. We unpack what the rulings tell us about context, accuracy and visual representation in pharma comms - and why it matters for your next campaign. Images can be seen here.

Episode Description

Two recent PMCPA cases (0273 & 3882) highlight a surprisingly simple point: using images that don’t reflect real patients doesn’t automatically mean a breach. We unpack what the rulings tell us about context, accuracy and visual representation in pharma comms - and why it matters for your next campaign. Images can be seen here.

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