S5E10 Branding by Archetype

“Your personal brand isn’t about pretending to be someone else—it’s about owning who you are, embracing your unique qualities, and showing up authentically in every area of your life.” – Debbie O’Connor   In this inspiring episode, I sit down with the amazing Debbie O’Connor, brand strategist and creator of the Brand Personality Test, to talk all about personal branding - what it is, why it matters, and how you can start owning yours today.   In this episode, you’ll learn: Why everyone has a personal brand (whether you realise it or not!) and how owning it can transform your confidence and leadership impact. The power of Carl Jung’s 12 archetypes and how understanding your own archetype can provide a framework for authenticity. Common mistakes women make when trying to build their personal brand—and how to avoid them. Practical tips to integrate your authentic self into your personal and professional life without burning out or feeling like an imposter. Debbie shares her unique insights from years of experience, helping us see why being true to yourself is the ultimate leadership strategy. She also opens up about her own journey, including a hard-earned lesson about the realities of burnout. Don’t forget to check out the Brand Personality Test Debbie mentioned during our conversation at www.brandpersonalities.com This episode is packed with wisdom, practical advice, and inspiration to help you step fully into the leader you’re meant to be. Listen now and let me know which archetype you discover—you might just uncover a new layer of confidence! Connect with Debbie LinkedIn: https://www.linkedin.com/in/debbieobrands Connect with Rochelle Join us in the facebook group for support, conversation, guidance and fun specifically for women in leadership and aspiring women leaders https://www.facebook.com/groups/hlwactiongroup https://www.herleadershipway.com https://www.linkedin.com/rochellemarie_hlw  [email protected]  Don't forget to subscribe and leave a review if you found this episode helpful. It helps other quietly determined women like you find the podcast.