Saison 2 - Brick & Mortar - Episode 1 - Thierry Herrmann

from Brick and Mortar · host Arnaud SYOËN

La saga familiale de l'immobilier français se dévoile sans détourDans ce premier épisode de la saison 2 de Brick and Mortar, Thierry HERRMANN ouvre les portes de trois générations d'entrepreneuriat immobilier et partage sa vision du marché en mutation :- Héritage familial : la règle d'or "Quand on achète, 2+2 fait 3. Quand on revend, 2+2 fait 5" - La philosophie transmise par son grand-père, fondateur en 1946, qui guide encore ses décisions d'investissement.- Signaux faibles de reprise Pourquoi il perçoit des "variations très locales" et une demande qui repart sur certains secteurs malgré l'incertitude économique générale.- Bureau post-télétravail : il y croit encore "Il y aura structurellement moins de demande, mais on voit des besoins nouveaux" - Sa vision des nouveaux modes de travail et des espaces collaboratifs.- Diversification stratégique Comment le groupe familial a évolué de Strasbourg vers 500M€ d'actifs : foncière patrimoniale, hôtellerie de luxe (Maisons H), co-investissement et logistique.- Finances publiques : sonnette d'alarme "On est nombreux à tirer la sonnette d'alarme mais je n'ai pas l'impression qu'on est écoutés" - Son inquiétude sur la trajectoire économique française.Une quarantaine de minutes avec un entrepreneur qui conjugue prudence familiale et audace stratégique.

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