Sales and Cigars | Matt Anderson | The Competition Paradox | Episode 176

How do you view your competition? Some companies believe they don't have competition. Wrong! Everyone has competition it's the status quo. How you talk about your competitors changes how you win the minds of your prospects.   With the speed of the internet and social media, your advantage can be gained or lost in a moment! Matt Anderson is a regular contributor because he delivers value. This episode is no different.   Go grab a cocktail, a cigar, and strap in for an impactful episode of Sales and Cigars.   Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make":  https://helixsalesdevelopment.com/scale-your-sales/   Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash The Little Known Secrets To Sales Hiring Success For Just $97! You can sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com/sales-hiring-secrets-invite   Connect with Walter Crosby: E-mail: [email protected] LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee   Connect with Matt Anderson: E-mail: [email protected] LinkedIn: www.linkedin.com/in/matthew-anderson-61821220/ Website: zegg.io