Saral - Beyond Followers: The Truth About Real Influence

In today's episode, I sit down with Yash Chavan, the founder of Saral, to talk about what's changed in influencer marketing, what's working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is packed with must-know insights! Key Moments in This Episode: * The Attention Economy – Why getting the right kind of attention matters more than ever. * Building Your Influencer "Secret Society" – The three-layer strategy that separates successful brands from the rest. * The New Way to Pay Influencers – How brands can de-risk partnerships and only invest in proven creators. * Common Mistakes to Avoid – Why follower count means nothing without real influence. * The Future of Influencer Marketing – How AI, authenticity, and trust will shape the next wave of brand partnerships. Join me, Ramon Vela, in listening to this insightful episode with Yash Chavan as we uncover the real strategies behind influencer marketing success! 🎧 For more on Saral, visit:  https://www.getsaral.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.