Scaling from a Startup to an International SEO Leader with Will Bagnall

Will is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries.While building SUSO, he has gained experience scaling a team of SEO experts and developed an international team based in Poland. Will values a people-first culture, which allows every one of SUSO’s employees to strive for the best in a safe, stimulating, and supportive environment.Robert Craven interviewed Will Bagnall about Suso Digital's history, growth, and adaptation to the evolving digital landscape, including their specialisation in SEO, overcoming scaling challenges through talent strategies, and successful white-label partnerships.They also discussed the significant impact of AI on search and Suso Digital's proactive approach to integrating AI into their services and strategies for the future. Will Bagnall advised new agencies to prioritise brand building and maintain perspective in their work.Introduction to Suso DigitalEvolution from Full-Service to Niche FocusBreaking the Growth BarrierThe White Label StrategyStrategy vs. Luck in Business GrowthImpact of AI on the Agency LandscapeSuso Digital's Approach to AIThe Significance of Thought Leadership and Brand BuildingFuture Outlook for Suso DigitalAdvice for Small Agencies