Schmidt's Naturals: Jaime Schmidt

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Jaime Schmidt, founder of Schmidt's Naturals, one of the top natural deodorant brands in the world. Growing up with an entrepreneurial itch with running her own garage sales, lemonade stands, and baby sitting, Jaime went on to study business at Michigan State University. Following her time at Michigan State, Jaime worked numerous jobs before she was led to get her masters at DePaul University.  Jaime started making natural products in her kitchen back in 2010. Pregnant at the time, she was searching for a natural deodorant that not only smelled great, but actually worked. Put simply, there wasn’t anything on the market that met her expectations, so she made her own. Thousands of hours of research and hundreds of recipes later, Jaime arrived at her ideal deodorant formula. After taking her formulas to the local farmers market as proof of concept, Schmidt’s spread quickly. After finding much success in distribution and DTC growth, Schmidt's was acquired by Unilever in 2017. Make sure to check out Schmidt's at: https://schmidts.com/   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle     Support for Starting Small comes from Humanscale, the leading designer and manufacturer of high-performance ergonomic products that help create a healthier work life. All of their products, from chairs to standing desks and more, are comfortable, easy to use, and sustainable. And great for either the office or the work from home environment. With an increase in shifting workplaces, comfort can be especially hard to find. As I run the podcast, I am in front of my desk for hours a day; from scheduling, researching, interviewing, and more. Humanscale allows me to remain productive, without the consequence of body stress to follow.  Make sure to check out Humanscale at humanscale.com, and use code: STARTINGSMALL at checkout to save 20% on your purchase.   Thank you to this episode’s mid-break sponsor, Salomon, premium outdoor shoes, apparel, and accessories. With running outdoors being a major stress reliever for my work, I count on Salomon shoes to carry me through each and every workout. Salomon strives to create progressive gear to enable you to freely enjoy and challenge yourself in the great outdoors. Make sure to check out Salomon at Salomon.com