Season 3, Episode 3: Business Storytelling Advice for Marketers w/ Elaine Brammer

Elaine Brammer, a seasoned business, marketing, and brand perception storyteller, has crafted inspirational stories for companies such as Microsoft and Schneider Electric (among others). She has also authored the book, “Unforgettable: New Rules for Business Storytelling” where she does a fantastic job of sharing her unique storytelling approach that helped her create award-winning content for Fortune 100 companies. In this episode of The Starfish Storytellers, Elaine gives listeners an abundance of tips and tricks for developing their corporate storytelling muscles. She explains how to enhance case studies by using stories FIRST in sales calls. She guides us down the “So, what?” trail to unearth the best stories. And she tells us how to master the release form so content can be shared with the world. Don’t miss this episode!