Season 5 Ep 9 — What Coaches & Athletes Should Know About the Business of Endurance Coaching

Whether you're a coach looking to navigate the business landscape or an athlete considering hiring a coach, this episode offers valuable insights and perspectives from seasoned professionals. Three diverse coaches in business structure, sport type and location open up to shed light on their sources of income, ranging from subscription-based coaching to book royalties and bike fits. Learn the differences between U.S.-based and European-based coaching businesses. They discuss the challenges and opportunities coaches face in the marketplace and where they see the future of coaching going beyond an increased focus on personalized services.