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Secrets of Successful Ad Campaigns: Lessons from Absolut Nike and NASCAR

EPISODE · Sep 25, 2002 · 13 MIN

Secrets of Successful Ad Campaigns: Lessons from Absolut Nike and NASCAR

from Knowledge at Wharton

Drinking and driving don’t mix but Absolut vodka and NASCAR now have something in common. The two companies were honored along with Nike as winners of the Excellence in Marketing awards at last week’s CMO Summit held at Wharton on Sept. 19-20. Knowledge at Wharton covered presentations describing the award-winning ad campaigns that have earned these brands global recognition. Hosted on Acast. See acast.com/privacy for more information.

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Secrets of Successful Ad Campaigns: Lessons from Absolut Nike and NASCAR

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