Selling In Your Customer's Language with Skip Willcox

Today Gina welcomes a friend and insanely likeable guy, Skip Willcox, Vice President and Account Executive, Podcaster, Sales and Business Development Coach, Trainer, and Keynote Speaker. Just hearing the first few words from Skip you will just want to happily listen to what he has to say. He and Gina dig into a raft of topics such as, don't make assumptions about what the client knows, how relationship beats price, rebuffing pathetic lenders, deep dives into current and future mortgage lending world, discovery, overcoming challenges, death by magic pill, how to adjust in the face of a possible recession, controlling uncertainty, and above all – communicating in terms that the client comprehends and feels understood.  Connect with Skip Listen to the Big Skip Energy Podcast