Semiotics study to understand consumer culture

An episode of the Consumer Insight Podcast by Illuminate Asia podcast, hosted by Illuminate Asia, titled "Semiotics study to understand consumer culture" was published on January 29, 2024 and runs 3 minutes.

January 29, 2024 ·3m · Consumer Insight Podcast by Illuminate Asia

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Summary

In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.

Episode Description

In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.

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