Serious Social – The content that rocks vs the content you should drop

Please, please, please stop using boring photography, go have some fun, be bold enough to do things differently and go and do things that industry hasn't done before.Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future.If you’re still using overly posed shutterstock images, we’re here to tell you, you need to break the social boring. This episode was recorded live on Facebook, on Thursday 7th May 2020.  CJ – Today we're taking a closer look at content, specifically the content that rocks are more importantly that content you should drop - why is it important? Well let's start with a few key elements. Social media is noisy opportunity if you don’t stand out you'll drown among a distracting noise and right now, thanks to Covid-19 a home working elevated social media news jumped by staggering quarter, would you believe, social media is louder than ever. Some of you are saying well okay it's so noisy why should we play in it? Well, simple because very few brands and agencies realise it doesn't take much to truly stand out on social and when you stand out you pause thumbs, the scrolling stops attention is garnered, and that attention is much needed at the moment with the economy the way it is and the limiting channels that we have access to because of the ongoing Covid-19 social media is and more than ever super important to brands, but many brands are getting it wrong. Now at immediate future we believe in giving back and helping and to prove that we're gonna pay it forward we'll look at two specific examples to help you all realise the importance of good content, why it's key to understand some insightful data and how that triggers better and more impactful content. I promise whatever the industry you work in, the examples I'm about to talk to you about, they will resonate you'll understand some fundamentals and hopefully it will make you go and do better content creation. I'm going to look at a B2B example, and I'm going to look at the B2C example. For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/