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Shane Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

EPISODE · Oct 11, 2023 · 2 MIN

Shane Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

from Best of Business · host Newstalk ZB

A company is moving marketing to a new level by trying to use the power of everyday Kiwis. Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post. Co-Founder in New Zealand, Shane Moore, says using genuine locals is a good marketing technique. "It's all about community and connecting people with brands that we already use and love." LISTEN ABOVESee omnystudio.com/listener for privacy information.

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Shane Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

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