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She's Got Game: GS&P's Margaret Johnson

EPISODE · Feb 22, 2024 · 46 MIN

She's Got Game: GS&P's Margaret Johnson

from Snap Decisions · host Brian Marks & John Young

Fresh off her agency’s four Super Bowl commercials, Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson joins the show and discusses the craziness of putting together a Big Game ad and her experience building creative for the biggest audiences. She also talks about integrating digital at a leading agency and provides her perspective on the impact of AI on her work. Also, John gives his snap decision on whether there’s a backlash against technology. Brian takes a swing at another Hopelessly Unattainable Guest.Key topics & chapter markers (00:37) - SNAP DECISION: Waymo car fire a sign of tech backlash?(04:52) - Welcome, Margaret!(23:26) - Navigating an ad agency through digital transformation(32:23) - Daughters of the Evolution(44:25) - Dear Hopelessly Unattainable GuestBackground contentHow Waymo became a symbol of everything people hate about AI - Fast CompanyTesla worker killed in fiery crash may be first ‘Full Self-Driving’ fatality - Washington PostGoodby Silverstein & PartnersSee Margaret speak at SXSWMost liked Super Bowl ads 2024 - Ad AgeUSA Today Ad Meter - USA TodayLessons in Herstory - Daughters of the EvolutionFire & Ice Super Bowl ad (2018) - moviemaniacsDE/YouTubeConnect with Brian and John on LinkedIn:https://www.linkedin.com/in/brianmarks13/https://www.linkedin.com/in/john-l-young/

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She's Got Game: GS&P's Margaret Johnson

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