Should brands sell on Amazon, even without access to customer data?

Episode 33 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Should brands sell on Amazon, even without access to customer data?" was published on May 17, 2024 and runs 15 minutes.

May 17, 2024 ·15m · Master B2B Friday 15

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Summary

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data. The resounding answer is, "yes," but with some caveats: - Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly? - Don't discount the value of Amazon as an awareness tool. - Brian shared a survey of companies that don't sell on Amazon and the number one reason why they don't is that they don't have the internal resources necessary to manage it -- it wasn't that they have an issue with Amazon in general.

Episode Description

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data. The resounding answer is, "yes," but with some caveats:

- Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly?

- Don't discount the value of Amazon as an awareness tool.

- Brian shared a survey of companies that don't sell on Amazon and the number one reason why they don't is that they don't have the internal resources necessary to manage it -- it wasn't that they have an issue with Amazon in general.

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