Signals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z Brands

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around the do’s and don’ts of branding, storytelling, and communicating with today’s youth. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising.  Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.