SMACtalk 79: How To Determine True Digital Expertise

When we picture authority or thought leadership or expertise, who is it that we picture?  In the digital world today does becoming an author or writing on Forbes or tweeting a bunch on a hashtag mean someone is an authority on that topic? On this episode hosts Daniel Newman and Brian Fanzo are fired up to talk about the short cuts and unicorn rainbow selling tricks that many have used to convey they have authority and why this has to be stopped.  Not only do they breakdown what is currently wrong with digital influence and self proclaimed thought leadership today. They share ideas and best practices to arm us the consumers so we can avoid being tricked by the fake news version of authority and thought leadership in today's digital world.  Every episode is recorded LIVE on Facebook Live: Facebook.com/SMACtalkLive WHAT IS SMACTalk? S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.   Visit Dan's speaker page at: www.DanielNewmanSpeaks.com Visit Brian's speaker page at: www.iSocialFanz.com/Speaker If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]