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Small cities big spenders

EPISODE · May 23, 2025 · 27 MIN

Small cities big spenders

from Round Table China · host China Plus

For years, China's consumer power was synonymous with big cities like Shanghai and Beijing. But the new frontier is elsewhere. In 2025, smaller cities are growing faster, spending more, and attracting global brands. Could China's economic engine increasingly be running on small-city horsepower? On the show: Niu Honglin, Laiming & Yushan

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Small cities big spenders

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