SMB Strategy Cast #8 - Marketing Plan Part 1/Business Plan

Monday, November 28, 2005Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.In this episode - Continue the discussion of the Business Plan, concentrating on Marketing Plan.Download or view Business Plan OutlineWalk through what should be included in the marketing plan from the business plan outline. Examples for Consumer Packaged Goods startup and a hospitality startup (restaurant or bed & breakfast). Consumer Packaged Goods Company Sample: Branding Strategy – brand identity, packaging, sloganPromotion & Pricing – Promote the product and price at retail (keystone)Target Market (Distribution) – Bricks N’ Mortar Retail Segments – Mass, Drug & GroceryProduct Forecast – 3 Years by quarter, by product line (Why 3 years?)Hospitality Business Sample – B&B or RestaurantBranding Strategy – same except now packaging is the restaurant or B&B itself (restaurant theme? VT B&B or for west coast wine country?)Pricing – restaurant – menu, B&B – rooms & additional services (travel, hay rides, champagne & chocolate covered strawberries)Promotion/Distribution – how do you get the name out. Location, chamber of commerce, yellow pages, Internet, AAA, etc. Send Questions or Comments to [email protected] Jazz at beginning at end of show was Evan Tate "Round One" (www.evantate.com) provided by the Podsafe Music Network at music.podshow.com.Download this Episode