Sonic Truths

An episode of the Ad Infinitum podcast, hosted by Stew Redwine, titled "Sonic Truths" was published on September 11, 2024 and runs 30 minutes.

September 11, 2024 ·30m · Ad Infinitum

0:00 / 0:00

Summary

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan, Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's.JJ is an expert on brand strategy, content creation, innovative marketing techniques, and a lot of fun! Enjoy listening to what has helped define McDonald's sound over the years: a focus on fan truths, striking the balance of freedom and constraints, and a commitment to collaboration by "sharing the pen."Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episode Description

This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan, Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's.

JJ is an expert on brand strategy, content creation, innovative marketing techniques, and a lot of fun! Enjoy listening to what has helped define McDonald's sound over the years: a focus on fan truths, striking the balance of freedom and constraints, and a commitment to collaboration by "sharing the pen."

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Altri 5 minuti Svegliarsi la mattina presto è un’operazione difficile per tutti. Parliamoci chiaramente: alzarsi ogni giorno alle 10.00 renderebbe la quotidianità molto più rilassante ed eviterebbe molte meno imprecazioni.Chi di noi non ricorda (o non vive tuttora) l’esperienza mistica della sveglia materna che, con infinita dolcezza prima e fascista perentorietà poi, ci invita ad alzarci dal letto? Noi abbiamo ancora in testa il motivetto dell’ora esatta di Canale 5 o le canzoni di frate Cionfoli e Albano di Telenorba quando, ancora nel letto, dalle nostre labbra si elevava il grido: “Altri 5 minuti”.Per questo motivo abbiamo deciso di darti un’altra possibilità, venirti incontro, accompagnarti durante il tragitto casa-lavoro, assicurarci che ti sia lavato o che non sia ancora seduto sul wc a guardare le storie di Instagram. Altri 5 minuti ti riporta in quell’ambiente caldo, confortevole e familiare, con le sue storie, i suoi personaggi, le sue vicende, il tutto condito dalla Explicit AD PODCAST Alkautsar Marhaendra Podcast yang akan dibanned pemerintah. Upload setiap hari minggu. Explicit AD.BUILDERS Podcast Cole Steadman How to build a better business and a more fulfiling life. Explicit Ad Lib & Actualize Faith Lackey My name is Faith, and I'm your host for Ad Lib & Actualize. I created this podcast to share my ongoing journey of vulnerability and self-actualization with you.So who am I? I love to write and paint, I go to therapy, I have anxiety and mild depression, and I love Sailor Moon and Critical Role. I know - that doesn't really tell you much.Why should you listen to my podcast? Maybe you're going through some hard times right now, maybe you're a struggling artist, maybe you're having a hard time finding a reason to get out of bed every morning, maybe you feel lost and unsure of your goals or purpose in life. Or maybe you like Sailor Moon too.The whole idea behind Self-Actualization encompasses self-expression through whatever medium you choose, owning your beliefs and worldviews, loving what you love without shame or fear, embracing vulnerability... And here's the hardest part: learning to love yourself.So let's talk. <3 Explicit