Step by Step Guide to Monetise Your Personal Brand in Construction - Beatrice Ronchetti - EP18

Beatrice Ronchetti is a personal branding strategist for the built environment and a driving force behind how professionals in construction can turn online presence into real project wins. Starting her career in architecture before moving into marketing roles within the construction sector, Beatrice brings a rare combination of creative thinking and commercial awareness. She’s seen first-hand how slow the industry has been to adopt digital and why that’s a massive missed opportunity. In this episode, she shares her proven framework for building a personal brand on LinkedIn from the ground up. From creating content that adds value, to positioning yourself for inbound opportunities, Beatrice breaks down exactly how to turn visibility into viable project leads. We explore: - Why construction is behind on digital presence and what needs to change. - How to use LinkedIn strategically to stay top-of-mind with potential clients. - The key pillars of a personal brand that actually drives revenue. - Why pitching less and posting more could win you more projects. Whether you're a business owner, BD professional, or someone in construction looking to build your reputation this episode will shift how you think about LinkedIn and show you how to turn visibility into real commercial value.