Steve Vinall on the art of global communications

Steve Vinall is the Director of Global Communications at Rackspace Technology. He articulates and shares the Rackspace story with all audiences. Steve leads their PR, AR, Customer Advocacy and Internal Communications teams across EMEA. He is a member of the Global Marketing Senior Leadership Team and is also accountable for Internal Communications globally. We discuss:The key parts of the Rackspace storyHow internal communications have shifted The main tools and channels used to build customer advocacyHow Rackspace manages brand building and sales activationThe best ways to drive long term growth in B2B marketingHow advertising impacts the company's ability to set prices and build B2B brands