Strategies and tactics for entering the mobile fray in China – with InMobi’s Piyush Shah

** This is a rebroadcast of one of the most popular episodes on UNTETHER.tv - and an episode that should be revisited if you are now seriously looking at growing your user base in mobile. Tons of tactics and strategies are in this episode that can help you do just that. Enjoy! ** It was only a matter of time before China became the world’s largest mobile market. Now it can’t be ignored. This year it surpassed the United States for iOS and Android activations and will soon hit over 500 million smartphones according to InMobi. The numbers are staggering and as a mobile entrepreneur or business looking to bring new revenue in through mobile, China needs to be on your (very) short list of places to be. The challenges are many but the barriers have been dropping at an incredible rate – think back to a short 10 years ago and what it would have taken to enter into this market. Now, the app stores have paved the way for local distribution and payment and the population is the most connected on the planet. An eager market of hundreds of millions waiting for your product or service. Piyush Shah knows something about this opportunity – he is the VP & GM, Developer Platform and Performance Advertising for InMobi, a quickly-emerging global company focused on mobile-first customer engagement platforms. The data they collect and analyze form the basis for the reports and insights they provide to the community. Piyush is based in Bangalore, India and we connected to talk about the China opportunity and what developers and businesses need to do to succeed in this huge, fertile and truly mobile-first country. Full show notes can be found here.