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Suchmaschinenoptimierung- kurz erklärt

EPISODE · Jul 31, 2023 · 12 MIN

Suchmaschinenoptimierung- kurz erklärt

from Online Marketing zum Mittag · host Maria Aust | Webseitenhelden

Was ist eigentlich Suchmaschinenoptimierung engl. Search engine optimization (SEO)? Beim SEO handelt es sich um ein Teilgebiet des Suchmaschinenmarketings (SEM). Im Gegensatz zum Search Engine Advertising (SEA) geht es beim SEO nicht um bezahlte Werbeanzeigen, sondern darum organisch bei Google ein gutes Ranking zu erhalten unter den gewünschten Suchbegriffen. Optimierungen der Website können dabei sowohl technisch als auch inhaltlich sein. Es gibt beim SEO unterschiedliche Teilgebiete, Maßnahmen und Disziplinen, wie zum Beispiel on-oder offpage Optimierung, Local SEO E-Commerce SEO und noch einiges mehr.

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Suchmaschinenoptimierung- kurz erklärt

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