Supplement Brand Portfolio Tied to the First Multivitamin is Set to Go Public

Have you ever wanted to own an important piece of supplement industry history? How about one that has category creating lineage to the most popular supplement among U.S. adults? If that has you intrigued, then the newest supplement brand portfolio to file its IPO paperwork is right up your alley! So, who is this historically significant supplement brand portfolio? The Better Being Company…huh? Who is that, right? Prior to the recent rebrand, The Better Being Company was known as Nutraceutical International. The functional CPG portfolio was founded in 1993, but its brand holdings started way back to 1932 (KAL Vitamins). Outside of KAL, The Better Being Company owns several other brands within the categories of dietary supplements, beauty, and personal care products. The most notable brands (the core brands) include; Solaray, Zhou Nutrition, Nu U Nutrition, Heritage Store, Zand Immunity, and Life Flo. You might have noticed an increased amount of public market activity with functional CPG brands that include holdings within the dietary supplements category. I'll explain how these categorical businesses are benefitting from durable secular trends tailwinds and what strategic initiatives The Better Being Company will be focusing on as a soon to be publicly-traded company.