Support is a Feature

Customer support is more than just a department — it’s a core feature of any great product. In this episode of The REWORK Podcast, Kimberly Rhodes chats with Chase Clemons, Head of Customer Support at 37signals, about the company's view of support as a product feature. They discuss 37signals' approach to helping customers, the value of ongoing training, and how AI can fit into support strategy without sacrificing the personal connection.Key Takeaways:00:37 – Chase Clemons, Head of Support at 37signals02:12 – Customer Support is a feature, not a cost center.04:09 – Support should focus on the customer experience06:36 – Using case studies to train your support team07:49 – Team members are trusted to use good judgment09:58 – Maintaining a friendly, conversational tone with customers11:27 – Measuring success in Customer Support14:12 – AI vs. the human element in Support17:25 – Encourage customers to reach outLinks and Resources:Books by 37signals30-day free trial of HEYSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X