EPISODE · Apr 30, 2020 · 13 MIN
Surf Lalitaji advertising campaign
from Behind the Brands: The Marketing Podcast · host Mariam Noronha
I take a look at how surf waged a detergent brand war not on low prices but value for money. Let’s discover the who, what, why and how of the surf Lalitaji ad campaign
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Surf Lalitaji advertising campaign
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