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Sutro Pivots from Drinking Water to Swimming Pools

EPISODE · Apr 1, 2022 · 30 MIN

Sutro Pivots from Drinking Water to Swimming Pools

from Ecommerce Conversations · host Practical Ecommerce

Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.

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Sutro Pivots from Drinking Water to Swimming Pools

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