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T4:E5 Comunicación clara y efectiva: las claves para lograrlo en los productos plant-based

EPISODE · Jul 16, 2024 · 41 MIN

T4:E5 Comunicación clara y efectiva: las claves para lograrlo en los productos plant-based

from The Food Tech Podcast · host The Food Tech

La comunicación clara y efectiva es fundamental para transmitir de forma adecuada el valor agregado de cualquier producto plant-based; sobre todo, considerando la basta oferta de productos que existen en el mercado. Griselda Vega e Ingrid Cubas entrevistan a Valeria Ortiz, Directora y fundadora de Food Landscapes, para que con su experiencia en estrategias de comunicación sobre alimentación, nutrición y bienestar puntualice en los rubros que se deben tomar en cuenta al momento de crear productos exitosos en este segmento, donde la transparencia es indispensable.

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T4:E5 Comunicación clara y efectiva: las claves para lograrlo en los productos plant-based

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