Tables Turned - an interview with Gregory Zeller, VP and Editor of InnovateLI

Smart branding and successful marketing usually go hand-in-hand … but what makes a brand “smart?” And in the cutthroat business of professional promotions, what defines “successful?” These and other critical questions that can make or break a business marketing campaign are answered in this very special episode of Spark: The Innovate Long Island Podcast – a classic switcheroo that sees Spark host Gregory Zeller sitting in the guest’s chair, as the interviewee on a recent episode of The Brandtelling Podcast. Join hosts Arthur Germain and Asaf “The Brand Chef” Bachman as podcasts collide – and the Brandtelling Podcast experts pick the Innovate Long Island editor’s brain about the best and worst in modern branding practices.