Taking the First Step with AI

Episode 114 of The Closing Table with Lawyers Title dives deep into one of the most confusing — and critical — topics in real estate today: digital visibility in the age of AI.Host Tamera Gaede sits down with Michael Tritthart, international tech instructor and co-owner of MichaelTritthart.com, to break down SEO vs GEO (Generative Engine Optimization) and explain how Realtors actually show up on Google, ChatGPT, Gemini, and other AI-powered search tools.In this episode, you’ll learn: • Why AI isn’t replacing SEO — it’s amplifying it • What GEO is and how agents get ranked inside AI search results • Why your website is more important now than ever • The critical profiles Realtors forget to update (MLS, Realtor.com, HAR, Google Business) • How incomplete bios cost agents visibility and leads • Why AI favors facts, structure, and original local content • How to use AI without hurting your rankings • The fastest, lowest-cost way to generate leads right now • Why your database is a goldmine — and how to actually mine itThis conversation cuts through the noise, eliminates tech overwhelm, and gives agents clear, practical steps they can implement immediately.Listen to episode 114 now and learn how to stay visible, relevant, and competitive in an AI-driven world.CHAPTERS00:00 – Welcome to Episode 11400:45 – Introducing Michael Tritthart01:30 – Why this conversation is long overdue02:30 – AI paralysis: why agents struggle to start03:45 – “Just use it”: AI as the new Google05:15 – Age, tech fear & relevance myths07:15 – What is SEO? Why it still matters08:45 – What is GEO (Generative Engine Optimization)?10:00 – How Realtors show up inside ChatGPT & Gemini11:30 – Why AI cares more about facts than social media13:00 – The critical profiles agents forget to complete14:30 – MLS, Realtor.com, HAR & Google Business profiles16:00 – Why websites are making a comeback18:00 – Broker sites vs agent-owned websites19:30 – AI + SEO: how they work together21:00 – The danger of copy-paste AI content23:00 – Why Google can detect AI-only blogs25:00 – How to safely use AI for content27:00 – Google Business Profile: the #1 lead source29:00 – Verification mistakes agents make31:00 – Database gold: why agents are sitting on money33:00 – Cleaning & enriching your database35:00 – AI, data scraping & privacy realities38:00 – Practical AI workflows for listings41:00 – Using AI for seller updates & reports43:00 – The one thing agents must focus on45:00 – Final advice & wrap-up