TEA 52: Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.Time stamps:1:43 Ever Heard Of Conversion Revenue Optimization 3:58 Learn How Ethan’s Team Does Things Differently5:19 Getting More People To Buy And Getting Them To Buy More  6:50 Thinking Through Different Product Angles 9:02 Earnings Per Session And Data Context11:46 AOV And Conversion Revenue Optimization 13:50 Ethans Case Studies And Results14:38 Most Misused Portions Of Ecommerce Sites17:01 Why Split Testing Is NOT Black And White19:04 Biggest Mistakes Made During Split Testing21:40 Exactly How Ethan Runs His Split Test 23:33 A 20% Increase After ONE Split Test?27:28 3 Things Ethan Recommends For Highest Impact33:51 Rapid Fire Gold41:09 No One Cares And What You Can Do45:40 Stop Split Testing In Your Page Builder48:21 What To Do If You're Unsure Where To Start51:01 What Professional Investors And CRO -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |