The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop

Kezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses the power of words with the goal of impacting one million brands. In this Episode, we discuss: the future of Fintech, how to make money as a creative, marketing vs branding, companies following trends, and the value of positioning. Connect w/ Kezia Israel Instagram: https://www.instagram.com/kizkopop_/  LinkedIn: https://www.linkedin.com/in/keziaisrael/  Facebook: https://www.facebook.com/kizkopop  Twitter: https://mobile.twitter.com/kizkopop Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott