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The Art of Sustainability Communications with Helen Neal

EPISODE · Feb 14, 2025 · 40 MIN

The Art of Sustainability Communications with Helen Neal

from The Net Zero Business Podcast

This week on the Net Zero Business Podcast, I'm joined by Helen Neal of HN Communications. We cover a huge number of topics including:Ethics in the PR IndustryThe importance of leadership commitmentBrandmapping to create a compelling Sustainability storyBuilding trust through sharing the positives and difficultiesFocussing on what you have done rather than what you plan to doGreen claims and the nuances of greenwashProgress > perfectionThe pros and cons of the BCorp schemeThe Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.

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The Art of Sustainability Communications with Helen Neal

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