The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers. 2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44 The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0