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The Branding Guru - Jack Trout, Trout & Partners

EPISODE · Mar 5, 2009 · 12 MIN

The Branding Guru - Jack Trout, Trout & Partners

from The Breakfast Grille · host BFM Media

Jack Trout, one of the world's foremost branding guru and author of some of the best-selling marketing books like "Positioning", "Marketing Warfare", "Differentiate or Die" and his latest "In Search of the Obvious - the Antidote for Today's Marketing Mess", shares his thoughts on some of the most important marketing strategies and on how to maintain ones position during tough times.See omnystudio.com/listener for privacy information.

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The Branding Guru - Jack Trout, Trout & Partners

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