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The Buyer’s Lens: How Your Customers Rewrite Your Message

EPISODE · Aug 26, 2025 · 35 MIN

The Buyer’s Lens: How Your Customers Rewrite Your Message

from Buffering · host Zack Kilgore and Gabe Petersen

This week on Buffering, we are diving deep into how your marketing messages are transformed by your customers’ perceptions, while exploring the “silent rewrite” and how buyers will pull your words into their own stories, reshaping your brand’s narrative. Join Zack and Gabe as we uncover the impact of branding missteps, and the importance of aligning your messages with your customers’ personal needs.

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The Buyer’s Lens: How Your Customers Rewrite Your Message

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