The Cult of Hatch Chili Peppers!

What is the hottest pepper in the world? Not the Carolina Reaper, not the Ghost Pepper, not the Scotch Bonnet! It's the Hatch Chili Pepper! But we are not talking about Scoville or heat levels. We are talking about popularity. It's so popular that it has a cult following. But they are only available six to eight weeks each year. From August to September, many Hatch chili enthusiasts buy scores of pounds (several cases) of these peppers to roast and freeze so they can have them year-round. A major festival is dedicated to them in their hometown of Hatch, New Mexico every Labor Day. Thousands of people descend on the tiny mile-long town to pick, consume, and roast these delicious peppers with an unrivaled flavor. What gives them that special flavor? Tune in to find out. Robert Schueller of Melissa's World Variety Produce, recognized as a "Produce Expert," joins us to tell us all about them. But beware. You might be persuaded to join the Cult of Hatch Chili Peppers!