The Declining Churn Fallacy
w/ Daniel McCarthy, Emory University
Episode 514 of the The Unofficial Shopify Podcast podcast, hosted by Daniel McCarthy, Kurt Elster, titled "The Declining Churn Fallacy" was published on July 30, 2024 and runs 47 minutes.
July 30, 2024 ·47m · The Unofficial Shopify Podcast
Summary
w/ Daniel McCarthy, Emory University
Episode Description
Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.
Show Links
- Retention Spreadsheet
- PPT Deck
- YouTube Video Series:
- LinkedIn: Daniel McCarthy
- Twitter: @d_mccar
- Churn Fallacy Paper
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