The Designer of gmoney's Ape Filter Talks Everything Web3

Today we have the designer of gmoney's famous filter and the Head of Innovation at Publicist Media, Keith Soljacich. Back in 2021, he was a media strategist by day, working with AMEX, Disney, and PlayStation. At night, Keith was a degen, working with CrytoNovo to bring NFTs to life. His innovation experience mixed with his passion for the digital world drove him to lead the strategic integration of emerging technologies & platforms bridging brand experiences to the metaverse. Most recently, he has been a part of ushering Samsung into the web3 space and creating a unique path for Pizza Hut to embrace utility uniquely. He’s here to discuss all that plus the current trends in the market and where NFTs go from here. Timestamp   0:00 - Intro  1:18 - Designer behind gmoney's ape filter  4:24 - Keith's background   9:18 - Taking Web2 skills to the Web3 universe  12:46 - The battle between AR vs. VR  16:30 - Reactions to Keith's article back in 2021  18:49 - Bridging brands to web3 successfully  23:35 - Samsung and Pizza Hut Web3 case studies  31:32 - How these brands have changed over time  34:38 - Why now is the best moment to learn and invest in Web3  36:39 - Why free minting is important for the industry  40:58 - The best way to distribute your NFT  44:50 - What's your Favorite NFT    #NFT #blockchain #web3