The Enduring Power of Earned Media with Doug Simon

Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.Key Takeaways:- PR lessons from stand-up comedy- The enduring power of local media- Why AI loves earned mediaEpisode Timeline:1:45 How has stand-up comedy helped Doug's PR career?2:50 Finding your voice in comedy5:00 How Doug's TV background helps him prepare his clients for media appearances7:45 PR's influence over newsrooms10:35 How to be authentic in media appearances13:00 Mistakes people make when appearing on TV from home16:15 How does AI increase revenue from earned media18:45 Why does local media show up prominently in AI search?23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…” 25:45 Doug's thought leadership philosophyThis episode’s guest:• Doug Simon on LinkedIn• Email: [email protected]• “PR’s Top Pros Talk…” podcast• DSSimon's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.