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The Failure of Customization: Or Why People Don’t Buy Jeans Online

EPISODE · Mar 27, 2002 · 9 MIN

The Failure of Customization: Or Why People Don’t Buy Jeans Online

from Knowledge at Wharton

Ever since the Internet emerged as a sales channel in the 1990s it has been thought that one of the chief advantages of e-commerce would be its ability to facilitate the customization of goods and services for consumers. That promise however is not yet close to being realized according to experts at Wharton and an e-commerce research firm. Hosted on Acast. See acast.com/privacy for more information.

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The Failure of Customization: Or Why People Don’t Buy Jeans Online

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