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The Golden Rule in Your Arts Fundraising Program

EPISODE · Jul 20, 2025 · 17 MIN

The Golden Rule in Your Arts Fundraising Program

from Fundraising Growth Now! · host Catherine Heitz New, Chief Executive Officer

You’ve heard it a thousand times probably since childhood: Do unto others as you would have them do unto you. In the world of arts fundraising, it’s more than just a moral guideline—it’s a practical strategy for building donor relationships that last.Today, we’re going to explore how applying the Golden Rule at each stage of RSC’s Donor Flywheel—Identification, Cultivation, Solicitation, and Appreciation / Stewardship—can help your organization get donors, keep donors, and upgrade donors.

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The Golden Rule in Your Arts Fundraising Program

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