The Laundress: Lindsey Boyd

Episode 256 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "The Laundress: Lindsey Boyd" was published on July 27, 2020 and runs 65 minutes.

July 27, 2020 ·65m · How I Built This with Guy Raz

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Summary

In the late 1990s, while working in high-end fashion in NYC, Lindsey Boyd came to despise the weekly ritual of dry-cleaning; not only was it expensive, but it often did damage to her clothes. So she and college friend Gwen Whiting studied up on the science of dirty laundry to create The Laundress: a line of eco-friendly detergents gentle enough to be used at home on "dry-clean only" items like cashmere and silk. For years, the company operated on credit cards and faced hurdles like snoozing investors and counterfeiters. But The Laundress grew a loyal following, and in 2019, it was sold to Unilever for a reported $100 million. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

In the late 1990s, while working in high-end fashion in NYC, Lindsey Boyd came to despise the weekly ritual of dry-cleaning; not only was it expensive, but it often did damage to her clothes. So she and college friend Gwen Whiting studied up on the science of dirty laundry to create The Laundress: a line of eco-friendly detergents gentle enough to be used at home on "dry-clean only" items like cashmere and silk. For years, the company operated on credit cards and faced hurdles like snoozing investors and counterfeiters. But The Laundress grew a loyal following, and in 2019, it was sold to Unilever for a reported $100 million. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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